Media and Communications
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Media and Communications
Understanding the who, what, and why of digital media consumption, services, marketplaces and commerce. The changes in media over the past decade have been furious – just keeping track of the latest buzzwords can seem like a full-time job. The global health crisis has only accelerated media consumption trends since we can now access virtually any piece of digital content without ever leaving home.
Leveraging data and industry expertise, we help media companies understand not only when, where, and how consumers and businesses access their media content, but more importantly why they do.
Some of the focus areas where we have supported deals and transactions are:
Leveraging data and industry expertise, we help media companies understand not only when, where, and how consumers and businesses access their media content, but more importantly why they do.
Some of the focus areas where we have supported deals and transactions are:
Digital Advertising & Marketing Analytics
Despite the increase in media consumption, advertising-driven broadcasters and publishers struggle to participate in the growth and CMOs aim to maximize the return throughout the marketing funnel. Kratos Partners and its Data and Analytics team support media players and advertisers, using data and technology to implement dynamic advertising and marketing strategies.
Marketplaces and Commerce
Retail, Financial Services, real estate and many markets are transformed by digital Marketplaces, FinTech and eCommerce platforms. Kratos Partners have helped listing players transform their business, operational supports players in the launch of new verticals and new business operating models and works with investors across all digital services and eCommerce.
